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Experience brilliant Full HD 1080p picture quality with Sony's NX720 LCD HDTV with 3D. This HDTV features Dynamic Edge LED backlighting technology with local dimming, for serious contrast levels, deep blacks, and brilliant whites. It also features MotionFlow XR 240 for crisp, fluid motion in fast-action scenes. Pair with the included Sony 3D glasses and you'll be ready for another dimension of entertainment, with immersive playback of the latest 3D titles. Or use the built-in Wi-Fi to access connected entertainment options with BRAVIA Internet Video and Widgets, or your digital video, music, and photo files over your home network.
3D in Full HD 1080p
Enjoy an immersive, realistic movie and gaming experience in Full HD 1080p using Sony's 3D active glasses and connecting a compatible 3D Blu-ray Disc Player or PlayStation 3 gaming console.
Sony's 3D glasses are adjustable and comfortable, designed with side panels to block out excess light that can create an annoying glare on other glasses. Better yet, they fit over prescription eyewear, and feature batteries that last up to 100 hours.
When viewed through the active shutter glasses, the on-screen image is precisely synchronized and delivered with the image intact, for an optimum 3D viewing experience. And since each frame you see is shown at Full HD resolution, the 3D action comes alive with razor-sharp detail.
In fact, from the moment you turn on the NX720, you'll notice a sharp, vibrant picture, whether you're enjoying 2D or 3D content. Sony's video processing technologies work together to deliver breathtaking picture quality with reduced visual noise, enhanced color and overall image detail, even on 1080p sources such as PlayStation 3 systems and Blu-ray Disc players.
Vivid, Lifelike Entertainment
Dynamic Edge LED Backlight
Experience enhanced picture quality and contrast with Sony's Dynamic Edge LED backlighting technology, with local dimming. Get sharp image contrast, for a crisp, detailed picture. The added bonus? LED backlighting is easier on the environment (and your pocketbook), using substantially less energy than traditional CCFL-tube TVs.
Sleek Design
Sony's monolithic design consists of a sheet of glass stretching from edge-to-edge, adding some elegance to your viewing room. It looks just as good when it's off as it does when it's on. The NX720 series also features Sony's new OptiContrast panel, which features a design and surface treatment to minimize reflection, producing deeper images with superior black levels even in bright rooms.
MotionFlow XR 240
See smooth and precise detail during fast-action scenes. Sony's Motionflow XR 240 technology for fast action movies and sports by reducing blur caused by quick camera movements, enhancing image sharpness, and overall creates a clearer picture.
X-Reality Engine
Enjoy a vivid, lifelike picture experience. Sony's X-Reality engine brings out the best by analyzing each scene so you see sharpened images, and amazing contrast detail.
Smart Design, Smart Features
Intelligent Presence Sensor
Enjoy an incredibly customized picture and sound experience every time. Sony's Intelligent Presence Sensor uses built-in Face Detection technology to turn itself off if no one is watching, warns children when they're too close to the screen and adjusts picture and sound based on where people are sitting in the room.
Energy Saving Switch
Even when turned off, most electronics are still using energy if they are plugged in. With Sony's Energy Saving Switch you can easily eliminate this standby power without the fuss of plugging and unplugging the cord. When the switch is turned in the "OFF" position it reduces the television's standby power to nearly nothing.
USB Photos, Videos & Music
Share your photos on the big screen or listen to your favorite music. Simply connect your digital camera, USB-enabled MP3 player, or USB storage device directly to your HDTV's USB input.
LightSensor Technology
Enjoy customized picture brightness and save energy without lifting a finger. The built-in Light Sensor automatically adjusts the picture brightness based on the amount of light in the room.
BRAVIA Sync Compatible
Conveniently operate and control other BRAVIA Sync compatible devices--including BRAVIA HDTVs, Blu-ray Disc Players, surround sound systems, Handycam camcorders and Cyber-shot digital still cameras, all with one remote control when connected via HDMI.
Faster Start-Up
Quick Start & Viewing feature enables this Sony television to go from 'OFF' to 'ON' 2-3 times faster than previous Sony televisions.
BRAVIA Internet Video and Widgets: Endless Entertainment
With integrated BRAVIA Internet Video, there's always something on. Using your home broadband internet connection, you can access premium content including movies, TV shows, videos and music from providers like Qriocity, Netflix, Hulu Plus, Pandora, and many more to instantly stream your favorite media.
Or perhaps you're a social media addict? Internet Widgets like Facebook and Twitter let you connect and share, and get up to the minute information while you enjoy your television.
Connecting is a breeze thanks to the NX720 series' built-in Wi-Fi. No need to addan external adapter--connect to your wireless network right out of the box (if you'd prefer a wired connection, use the built-in Ethernet port and you're all set).
You can also access and share photos, videos, and music on your TV by streaming them from compatible DLNA devices like your PC, Playstation 3 system, network storage, etc.
Finally, the NX720 is Skype Ready: easily connect to family and friends live on your HDTV wherever they are, with high-definition Skype-to-Skype video calls from the comfort of your living room. Simply attach the Sony compact microphone/camera (required, sold separately) and see your friends on the big screen.
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